ADVERTISE - Liquid Radio Online

EVERYDAY LIQUID RADIO ADVERTISING

Radio Advertising

More Australians tuned into live and local online radio throughout 2021 than ever Before! Be part of this highly engaged medium to grow your business.

Avoid the clutter…! Radio advertising can be seen as one of most “noisy” in terms of the amount of messages the audience can experience in an ad break, so it’s all about “cut through!” We understand this and therefore understand also the value of top grade creative and strategic placement of your campaign, it’s not just buying spots and dots – a lot more goes into buying an effective radio campaign with us!

As highly experienced media radio, we are not only able to provide the best radio advertising costs for your business but also develop the initial concept, write, produce and manage your campaign creative’s. With many other radio station’s to choose from nationally, it’s important to have an expert media radio station like Liquid Radio working with you to ensure your media campaign fits your objectives and brief. We pride ourselves on our tailored service from start to finish ensuring that the campaign will deliver the best possible return on investment for your business.

THE LATEST STATS

Liquid Radio Advertising

For a highly measurable Liquid Radio campaign consider Us. If your brand is right for Liquid Radio advertising we can steer your campaign to profitability by creating a strong call to action and an understanding of what success means to you.

Liquid Radio advertising packages are based on the number of leads that you expect to generate direct attributed to this lead source, by direct phone calls to your call centre or to your website or even social media engagement or an SMS!

As avid practitioners of TEST and MEASURE techniques we can create a winning Liquid Radio advertising campaign that is measurable and accountable.

What you get in your Five Everyday Package?

Get 5 Ads played on Liquid Radio Everyday for 30 days

* Get 5 Ads played on Liquid Radio Everyday for 30 days

* Get a listing on Liquid Radios Website

* Get a link from our website to your website

* 1 x Social Media Post (Shared in Facebook Groups)

Liquid Radio can also give away any FREE Products you may want to promote, giving you even more exposure

BOOK MY AD NOW

What you get in your Ten Everyday Package?

* Get 10 Ads played on Liquid Radio Everyday for 30 days

* Get a listing on Liquid Radios Website

* Get a link from our website to your website

* 1 x Social Media Post (Shared in Facebook Groups)

Liquid Radio can also give away any FREE Products you may want to promote, giving you even more exposure

BOOK MY AD NOW

EVENT RADIO ADVERTISING

Your Event Marketing on the Radio

I heard a radio spot once for an upcoming local event. Any time I hear or see something event related my ears and eyes take notice. The first half of the radio spot was what one would expect; “come out to a great family event,” date, time, location, etc. But the second half of the commercial was the really interesting part. All of the information in the second half of commercial was dedicated to information on purchasing tickets. That didn’t make any sense to me. Why dedicate half a radio commercial solely to ticket information? There is little use in giving people ticketing information if they haven’t been convinced to attend your event.

Think Web Centric
In my opinion all your advertising should lead to your web site. Think about the process people use today to find out more information on just about anything. If a person is interested in something, they’ll probably go online to get additional information. Integrate people’s behaviors into your event marketing strategy. Whatever event advertising you’re running should give good incentive to get people back to your web site. You can use something as “for more details visit our web site (insert web address).”

You Can’t Change Their Mind
If I had to redo the radio spot from above, I would have dedicated more time to building curiosity or value about my event to the potential target market. Your event advertising, regardless of how good, is unlikely to change the mind of your target market. I can’t think of any event organiser who has a big enough advertising budget to change the public’s mind. People are predisposed to being interested in your event. Keep your advertising efforts on those people most likely to attend.

Don’t Try to Cram Every Last Detail
Don’t overload the listener with details. “Less is More” is applicable to radio advertising. Too many event organisers try to cram every last iota of information into advertising. If listeners take away only one thing from your web site let it be the web address of your event web site.